Areas of Expertise

Art direction
Design
Branding
Strategy
Packaging
Digital
Experiential
Workshops

A bit about me

Nothing is more important than the power of a good idea that can win both hearts and minds in equal measure. For the past 20 years I’ve helped brands build loyalty, raise awareness, and steer clear of the humdrum by delivering work driven by original thinking.

Design can tell stories, stir emotions, and build loyalty-it can be wonderfully shocking and shockingly beautiful all at the same time. Bold design is built on strong ideas that have the power to cut through and connect. My passion for and beliefs about great design have led me to be actively involved in lecturing in design and running engaging creative workshops for universities and agencies alike. There’s just something undeniably rewarding about nurturing and unearthing the next generation of creative pacesetters. I’ve also been invited to be a judge for awarding bodies, including D&AD for both professional and New Blood judging panel, which always feels like a reward in itself.

Right, that’s quite enough about me. If you’re seeking a freelance designer who approaches a challenge with thoughtful consideration, let’s talk. If you’re looking for a passionate educator who loves helping people unlock creativity, I’m your guest lecturer. Drop me a line and let's kickstart a conversation today.